There are many ways you can market your business and there are also a multitude of products that help you stay in the minds of your customers. We love roller banners, leaflets, business cards, social media, email marketing, and networking for this reason.
But there’s one thing we create that we firmly believe is the one thing you need in your business and that’s… a branded desk pad!
Branded desk pads are brilliant pieces of marketing and we wanted to share with you why we sell so many – and why we use them to market our own business, too!
What are desk pads?
Desk pad are simply notepads for your desk that give your customers somewhere to scribble, doodle whilst on the phone (we all do it) and generally have something nearby to take notes. They’re heaps better than the back of an envelope that’s likely to get lost!
This is why we love a desk pad…
Get your brand on their desk 24/7
Here’s a hugely important reason. Getting your brand in front of your customers and keeping it there is a really great way to stay front of mind. We love branding useful items for this very reason. Pens and mugs are great, but nothing comes close to the desk pad for keeping your brand in the office and on the desk of your potential and existing clients.
A desk pad is useful, so it will get used! It will be left on the desk with your logo proudly shouting to them all day long! If someone asks them for a referral your logo is there staring them in the face. They won’t forget you.
They’ll ask you for another one
They’ll miss it when it’s gone. We know this because we give away desk pads all the time and when we call in or call up to check in on our clients or follow up with that lead, they invariably ask for another desk pad! Desk pads are really useful, and they become a part of their office so when they run out, they want more!
How great is it that you’ve helped their business already simply by giving them something for free that cost you very little?
Really useful
Desk pads are really useful and if you don’t have one, you’ll want one. Having a pad nearby to take notes and doodle on is essential to all desks all over the land.
Not only will you find this, but your clients and leads will too, so why not start dishing them out and getting your brand in their space whilst also being really useful! There’s probably also a really deep psychological game at play here with writing (cognitive) and your branding (memorable) but that’s not our area so we’ll stick to print and design! ?
Planning
Desk pads are great for planning things and taking down those first notes or ideas in meetings, during calls, or whilst watching video content or chatting to colleagues.
Planning in your business is essential and it is for your customers too. Desk pads are the ideal companion to all that working out and planning. You’ll love the way you can scribble down notes and then transfer the best ideas to something more permanent.
An ‘easy in’ when you see some new prospects
You’ve started the conversation with a new client, so don’t turn up empty handed! A desk pad is a really nice ‘gift’ to give when you arrive at that first meeting, pitch, or networking event. Start the conversation off with a small token gift and you’ll start to win them over before you even talk business.
We love how effective this is and it works time and time again. The gift of giving is powerful and you’ll also then get some strong brand awareness off the back of it too! Win, win!
Good giveaways
Exhibiting? Networking? Take some desk pads with you and aim to give them all away!
Give the gift of note taking. Give the gift of planning. Give a desk pad!
You’ll have them coming back for more and also remembering you long after the event, too.
You have a lot of options when it comes to giveaways, but we like the chunky nature of a desk pad and the lifetime value of one, too.
Lumpy mail with a pencil
Being noticed and remembered is all about being different. We send out lumpy mail with desk pads and a pencil.
“Why a pencil?”
Well everyone gives away pens, right?
So the pencil becomes one of the only branded pencils in their office rather that another branded pen thrown in the top drawer with the rest. Your pencil will get chosen each time a pencil is needed!
There’s also something really quite old school and ‘touchy feely’ about a pencil, isn’t there?
Send out some prospecting in the mail and pop a desk pad and pencil in there. It’s a great conversation starter and it’ll be a great topic of conversation for your follow up phone call!
Desk pads – the must have marketing tool in your mix!
Desk pads are ideal to have in your marketing mix and you really should have a box of them in your office for those meetings, networking events, and times when you need to say hello without being a pushy salesperson.
Desk pads are useful, last a long time, and you’ll get asked for more of them too.
If you’d like some for your business, give us a shout today and we’ll get your brand on the desks of your prospects!