The relationship between a brand and its customers has never been more important when it comes to overall success and increasing your chance of sales. With such a significant rise in digital advertising, many business owners have unintentionally placed print on the backburner and put all their efforts into digital.
In our new technology-driven world it’s often assumed that print is outdated, expensive, and just not quite as effective at grabbing people’s attention as online advertising. However, when print and digital come together it can be quite the opposite.
One of the most effective ways to successfully build trust is by adding print to your marketing strategy. As print marketing specialists, we’ve put together a guide to building trust through print so you can get the very best out of your marketing efforts.
People Trust Print
If you look back far enough, (scary thought, we know) you will discover that print was the beginning of marketing. It was the OG way of posting on Facebook, uploading to Instagram stories, and sending out a sales email. People grew up reading magazines and newspapers rather than blogs, and they used to flick through a clothes magazine instead of making a beeline for ASOS.
In a world full of online advertising, print is now seen as different. It’s become ‘unusual’ and ‘eye catching’ when compared to the hundreds of emails and adverts we see on our phones and computer screens every single day. Print also does a great job of bridging the gap in our current generations because believe it or not, some people choose not to use social media and are more likely to buy from a trusted brochure or enquire about a service printed on a leaflet.
Print Complements Your Online Strategy
The best way to create a solid marketing strategy is to combine print with your online marketing. When done correctly, they complement each other perfectly. A Seamlessly branded digital and printed campaign is much more likely to spark interest than the usual digital content. Using a combination of quality paper, high-definition imagery, and perfectly worded copywriting, you can reach a wider audience by putting your brand and services in your customers’ hands – literally.
Printed Branding is Easier to Recognise
Printed branding is much easier to recognise when physically printed than it is in its tiny circle format displayed on our Facebook newsfeed. We’re more likely to remember something we’ve seen printed in front of us than we are something online. We don’t know about you, but we are much more likely to keep post than we are an email, so printed materials can often end up making themselves at home on the kitchen counter and becoming a regular sight for us to go back to and familiarise ourselves with again and again.
If you’re looking to spice up your marketing materials and want to add print into the mix, then contact our specialist team at R Print today.