As we come to the end of the year, it seems like a suitable time to look at our top-selling print products of 2022, the benefits of them, and how they can help your business in 2023!
1) Flyers
Flyers are a popular choice among businesses as they are completely customisable for a low cost. Door drops and direct mail has seen incredible growth this year, growing 30% in the year ending March 2022. In the last ten years, advertising mail volume has increased by 87% and expenditure has increased by 118%. There has been no better time in the past few years to set your direct mail campaigns in motion. Advertising mail delivers, on average, £14 return on investment for every £1 spent. Flyers also work very well when connected to an online social media campaign.
2) Roller banners
A roller banner is useful for many different purposes, including promoting your business while networking or exhibiting, providing a professional-looking backdrop for your videos, and decorating your office’s waiting area.
Roller banners, often known as pull-up or pop-up banners, are affordable and easy to transport. They happily fit in the boot of your car, though don’t forget to take them out as they’re no use there! While they were often used as backdrops during the lockdown, they are finally making a return to expos, conferences, and meetings as originally intended!
3) Outdoor banners
With the rise of events being more popular again, sales have been great. And it’s not hard to see why! This is the most popular type of banner and has a multitude of uses at a variety of events, such as:
- advertising banners
- street campaign/event banners
- corporate event banners
- sporting event banners
- birthday banners
- party banners and more!
Your standard roller banner isn’t designed to be left outside, but our outdoor banners are, as they’re windproof! Check out our range of outdoor banners here.
4) Training manuals
We’ve noticed more and more people are providing coaching and training and learning is better with printed workbooks. A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education.
According to E-READ, print readers are better at remembering how events relate to one another and reassembling the plot of a text compared to?screen readers. Under time pressure, the benefit of print was much more evident, and digital reading suffered a major setback because of the requirement to scroll. Don’t limit your learners, and get physical training materials! It also allows the reader to add their own written notes, and revisit sections they forget or struggle with easily.
5) Printed brochures
As more sales and marketing people are venturing out and seeing people, brochures and booklets are making a comeback. It’s not hard to see why! They have a range of benefits from:
- Being easy to distribute
- Add a tactile element to your sales process
- Makes your business memorable
- Attention-grabbing yet affordable
Interested in finding out more about the printing we offer? Have a read or feel free to get in touch with us directly.