Print and Property – 8 Printed Items That Will Help Grow Your Property Business

If there are two things we love at R Print, it’s print and property. And they go brilliantly together.

We discovered this when we began immersing ourselves in property businesses. It was immediately obvious how important branding, design, and print was to a successful property investor’s marketing mix.

This has enabled R Print to create a niche focused on helping property investors get known, liked, and trusted.

If that’s your line of work, these 8 print items will help you grow your business faster and more sustainably than you might have thought possible.

1. The good old business card

Wait! Who uses business cards in lockdown?? You’ll be surprised. It’s being pulling its weight as a makeshift flyer pushed through a letterbox or in the post! The humble business card is often the first impression many people will get of your business. It gets you known, tells people who you are, and reveals a bit about what you do.

A badly designed or cheaply printed business card won’t do your property business any favours.

Don’t sacrifice quality the first time you meet a potential new customer! If you’re forever saying “sorry, I’ve literally just run out of cards”, now might be the time to get a new batch printed.

2. The explainer brochure

If you think printed brochures are a thing of the past in the digital age, think again.

A printed explainer brochure remains one of the best ways for property investors to show what they can do and how they do it. It also builds trust and has longevity and professionalism.

If you work in the industry, you’ll know it’s full of pretty hefty jargon and complex strategies (BRR, BTLs, HMOs, SAs, flips, conversions – they go on and on!) – there’s nowhere better to explain that stuff than in a brochure that agents and investors can pick up, read and understand!

3. The Roller Banner

Heading to a networking meeting or exhibition? A roller banner should be one of the first things you pack into the boot of your car.

These relatively low-cost marketing tools have a long shelf life and never fail to impress in the right setting.

Lockdown you say? Don’t worry – it’s got your back in a Zoom call!

They can be purchased up to 2m wide, are the perfect backdrop for stands and a great way to brand-up your videos when placed behind a big screen.

4. The Mass Mailer

‘Snail mail’, as it’s so often unfairly referred to, isn’t dead!

Think about the last time you received something in the post; it caught your eye, didn’t it? That’s because it’s unusual enough to create a bit of a stir.

This is why mass mailers or leaflets sent through the post can be so effective in the property business. What better way is there to get your name right in front of vendors? Do it consistently with the right message (for instance, “We Buy Houses!” – it doesn’t have to be too clever), and you’ll get the deals you deserve.

5. Correx Boards

Got some rooms to let? Perhaps you want to expand your portfolio with more properties?

If you want to shout about the fact you buy or let houses, you can say it loud and proud with a correx board.

These boards can be placed conveniently in a variety of locations and can contain pretty much anything you wish in terms of print. They’re a no-brainer in this sector.

6. PVC Banners

If you have a site that is currently under construction, a PVC banner is a great way to brand-up the work you’re undertaking and advertise your services to passers-by.

You can do the same with a mesh banner. For instance, you might want to use the construction space to advertise the fact that something big is on the way. Tail it with your contact details or website and you might just pick up a few new enquiries.

7. Notepads

People love taking notes and, even in this digital society, doing so with nothing more than a notebook and pen.

There are still few better ways to keep your business in the minds of potential and existing customers than with a branded notepad.

Get a few printed and leave them on the desks of estate agents. That way, they’ll struggle to forget you.

8. A secret, personalised gift

If you really want to woo an investor or estate agent, you can make a significant impact with a branded, secret gift through the post.

For instance, personalised chocolate gifts are a great way to say, “thank you”, but also “please keep us in your minds”. After all, everyone loves chocolate, don’t they?

Ready to print?

If you want to take your property business to the next level, R Print will ensure you have the printed material you need to hand.

To find out more, just get in touch with our super-friendly and helpful team, today.