We assume, quite fairly, that an expensive item offers better quality. That’s not always the case, true, but it’s still what we expect. Higher quality goods come in exchange for a higher price point.
At R Print we think that high-quality print is vital, as it can be one of the first things that’s noticed by your potential clients. If you settle for cheap printed materials it can reflect badly on your professionalism and make your company look cheap.
High-quality printed materials speak volumes about your brand and your business. It shows how much value you give to your clients and how much effort you put into everything you do. Like it or not, potential customers will judge your business and services based on the quality of everything you share – including your printed marketing materials.
Whether you’re sharing leaflets, brochures, posters, or even internal documentation, it’s important to get the aesthetic perfect. Professionalism and quality win every time.
Quality brands need quality packaging
A confession – I think I enjoy opening my new Apple product packaging more than the product itself. There’s a sense of ease and simple satisfaction given the beautiful, and clever, design. Also, how is it that the product boxes stay absolutely perfect for years? As even Android users would agree, Apple is as iconic for its marketing design as it is for its product design.
Apple isn’t the only example of this practice – you’ll have brands that come to mind when thinking about this. It’s the brands that don’t need to tell you that they’re high-quality because you feel it whenever you interact with them. Christopher Bailey used this to great success at Burberry, where he rebuilt people’s trust in the quality of the brand. These luxury brands are on point with luxury printed materials to keep things consistent across the board.
With the enduring popularity of Instagram, you want your customers to want to photograph your products. They will only want to do that if it’s appealing to the eye and this starts with the packaging – #unboxing has been used 3.1 million times on Instagram, after all.
The impact of quality mismatches
The overall value of your product (and brand) could decrease significantly if you package it in low-quality materials or a basic white envelope. You need to be aware of this and understand that the quality of packaging, leaflets, booklets, brochures, business cards etc., speaks volumes about you. It also sets expectations for your customers.
How to add instant quality to your print
It’s straightforward and affordable to add some extra luxury. One method is to choose thicker with the paperweight. For example:
- Opt for letterheads on 120gsm rather than the usual 100gsm
- Choose 170gsm for flyers instead of 130gsm
- A 450gsm business card over 350gsm.
It’s only a small change but your print will instantly ooze quality. There are also print embellishments that, when added, instantly amplify the luxurious look and feel: spot UV, gold and silver foiling, and soft-touch lamination.
Ready to upgrade your printed materials? Let’s talk!