If you’re thinking about investing in some form of printed marketing material for your business, you might be wondering where on earth to start.
Firstly, we’d like to confirm that you’ve made a great decision. Print advertising is far from dead – in fact, it’s thriving; it’s thought that around 82% of consumers trust printed ads the most when making a purchasing decision.
However, for it to be truly effective, you need to focus on three words: know, like, and trust.
At R Print, we work hard to provide those three elements into each of our print packages.
The secret to print advertising: know, like, trust
When you embark on a marketing campaign that will feature printed material, you need to ask yourself a few questions.
- What do you want to be known for?
- How will you get known?
- What is the best way to get your message across?
With the answers to those questions in hand, you should have a better idea of whether or not you need a brochure, banner, leaflets, or some other form of printed material.
It’s this kind of information your print provider will need in order to build the best print pack for you.
Networking print packs: your essential carry
Are you a regular on the networking circuit? If so, a networking print pack will prove massively useful.
The print packs typically include:
- business cards (these are still useful in this LinkedIn world – trust us);
- roller banners (particularly useful if you’re sponsoring the event or appearing as a guest speaker);
- leaflets (if the organisers allows, you could place these strategically across the networking venue); and
- notepads (everyone likes a free pad – plus you could add a branded pen to go with it, too).
There’s nothing worse than getting to a networking event and realising that you’ve left all of your promotional kit back at the office. So, why not get a pack sorted out today?
Prospecting print packs: an essential sales toolkit
Sometimes, the simplest and oldest forms of flattery work in sales.
This is why prospecting packs are so popular, and ours is no different.
Within it, you’ll find:
- pads;
- pens and pencils;
- customised gifts;
- chocolate; and
- seasonal calendars or wall planners.
It’s pretty much up to you when it comes to choosing the specifics of your prospecting print pack, but the key thing is to fill it with stuff that will be of genuine use to potential customers.
Put a smile on their face, and you may just grab that sale quicker than you think.
Exhibition print packs: the best way to leave a lasting impression
Exhibitions remain one of the best ways to get your brand out there and meet potential customers.
But with so many other businesses occupying floor space at the exhibition venue, how do you ensure you live long in the memory of anyone who decides to stop by?
You invest in an exhibition print pack, that’s what you do! This could include:
- counter and pop-up banners;
- roller banners;
- literature stands; and
- freebies (pens, pads, promo items – that kind of thing).
The best news is that you typically don’t have to spend a fortune to build an exhibition print pack that’ll make you stand out and give visitors something memorable to take home.
We can help!
Printed promotional material will play a huge role in getting your business known and liked.
Build up that ‘like’ factor, and you’ll build trust at the same time. It’s the most powerful, consistent, and predictable way to win new customers. Just remember to speak to R Print to discuss how we can support your print pack needs.